Some tacky lawyers’ advertising campaigns are outrageous and David Band believes that is the cause of the unfortunate demise of law as a respected profession. These attorneys spend tens of thousands of dollars on cookie cutter generic commercials that are sold TV time across the country with many different attorneys, all with exactly the same slogans and with the identical “satisfied clients” in these tacky ads, which are carefully proven to get the attention of gullible prospects.
If you listen carefully and compare adds, you can be sure it’s the paid actors (dramatizations) that claim the attorney got hundreds of thousands of dollars for someone who still looks beautiful, whereas the “actual clients” with their names mentioned, never mention a “run away” amount. That’s the transparency where the truth actually lies.
These visible PI lawyers with large TV advertising budgets (one in New Orleans spends some eight million dollars on advertising alone) only have impersonal mass production “mill” operations to use “adjusters” and paralegals to negotiate directly with the insurance companies instead of the lawyer. These techniques are downright unethical as ethical guidelines for lawyers require that only licensed lawyers are qualified to make direct contact with the courts, other lawyers and claims adjusters to negotiate claims. Further, these aren’t true Lawyers in the traditional sense of the word – they handle ONLY personal injury, and aren’t qualified to render an opinion on most tangential issues that often come along with a person, such as domestic relations, traffic, criminal, bankruptcy, business law, etc. And the personal injury matters they do handle are not given any kind of priority but rather take a back burner to the advertising budget. The attorney whose face is seen in the commercials NEVER goes into the courtroom, but rather some inexperienced lawyer in the office on a cut rate fixed salary based after one year on a straight percent of his collections will handle the case.
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